Anthropomorphizing: Scientific American, one of my
two or three favorite publications for decades,
does it too: one full page ad's airline is referred
to as "you" (you're) by the airline itself.
(Correcting just one letter, from "you're" to "you've"
would be significant improvement.)
Corporations are winning lawsuits by claiming they are/
are not persons, depending on which status confers the
greatest benefit. But before this society ends up at
rock bottom, we'd all do better to insist, "only humans
are persons". ("All humans are persons" shouldn't
require restatement, but it DOES. Lately, Letterman
and Santorum forgot that and themselves.)
On being a person: organizations and objects
can't qualify, any legal legerdemain to the contrary.